The Future of Marketing

The Washington Post did a story on how a former WWE ring announcer sought out a child fan and found he had cancer. WWE not only got the child meetings with his favorite wrestler, but actually inducted the child, Connor “The Crusher” Michalek into its Hall-of-Fame. The ring announcer states WWE’s motivations in touting its relationship with the child were less than pure:

Stephanie McMahon of World Wide Entertainment (WWE) claims the future of marketing is in philanthropy:

You know, we’re not terrible with this. They used the child’s predicament to enhance their brand image, but you know, they didn’t have to do anything. They made the child, who is since deceased, happy.

Isn’t that the bottom line?

Do we really think that people like William Gates aren’t thinking they are creating future consumers of their products … or future talent for their corporations … when they take part in philanthropic actions? I’m not bad with that. It’s better than a company that does nothing for anyone and claims anyone who doesn’t like it isn’t a capitalist.

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About bittersportspills

I love sports. I don't love the hype, homerism, ratings talk, self-important egomaniacs, bias or any of the other nonsense you get with the national media. Nor will you get the two clowns on sports talk radio who stage phony arguments. It doesn't make it entertaining. It makes it time to turn on your iPod and jam instead of listening to white noise generators. This is the sports blog for you, the ones who don't like everything Los Angeles or New York. Just because the sporting media is based there doesn't mean we have to like their teams. We do treat them fairly, though. That means if one of those cities has an average QB who plays particularly well...we'll note it. If they're garbage, we'll say so. Instead of crying "why, why, why" like a certain sports media homer did in his radio broadcast. This isn't my job...I have a real one. Nevertheless, I'll post here when I make an observation. Common sense in sports is nearly dead. Now we're attempting to bring it back.
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